Philip Rosedale demonstrates object creation in the online virtual world Second Life (ForaTv)

Linden Lab founder and CEO Philip Rosedale : What Do We Learn If We Digitize EVERYTHING? What is real life coming to ower digital life? After a couple years in the flat part of exponential growth, the steep part is now arriving for the massive multi-player online world construction kit called "Second Life." With 1.7 million accounts, membership in "Second Life" is growing by 20,000 per day. The current doubling rate of "residents" is 7 months, still shortening, which means the growth is (for now) hyperexponential.



For this talk the founder and CEO of "Second Life," Philip Rosedale, tried something new for him - a simultaneous demo and talk. His online avatar, "Philip Linden," was on the screen showing things while the in-theater Philip Rosedale was conjecturing about what it all means. "This is a game of 'Can I interest you more in what I'm saying than what's going on on the screen?'" He showed how new arrivals go through the "gateway" experience of creating their own onscreen avatar, explaining that because intense creativity is so cheap, easy, and experimental, the online personas become strongly held. "You can have multiple avatars in 'Second Life,' but the overall average is 1.25 avatars per person." The median age of users is 31, and the oldest users spend the most time in the world (over 80 hours per week for 10 percent of the residents). - The Long Now Foundation

How compagnies can use Second Life

By Smiddy (100Text Public Relations, NY) A short machinima clip illustrating how companies can use Second Life to improve both internal and external communications